Introduction
What better way to get a person to try something new or continue using the same product than to use an advert. Advertising is the most common way, at the moment, used to influence people to or not to take action towards a certain brand.
The relevance of alcohol
Although viewed negatively by the majority of all nations, that still does not affect the sale and consumption of alcohol worldwide. Alcohol, on its own, forms one of the biggest markets in the world to an extent that major consequences would be faced or to be dealt with if it was to be cancelled from the consumer list.
Kinds of adverts
Advertisements come in many different forms, shapes and sizes; each with its own target public at interest. There are pamphlets, posters and billboards; to radio adverts and all adverts done online.
Advertising Statistics
Studies have revealed that the advertising of alcohol does, in fact, boost sales and consumption of alcohol. The media portrays alcohol as something that brings people together, makes then happy and takes all their problems away; reason being that all alcohol adverts make all their characters on the advert seem 'cool' and as to say there is nothing that is better than alcohol. Which goes to show that advertising can position any product, whether perceived good or bad, to look innocent and preferable to masses of people, thus getting people to change their behavior in the long-run.
Conclusion
All in all, advertising is all about delivering the intended message to target publics and getting a preferred response from them.
I agree with you, advertising really increase the sales and consumption. Companies would not really achieve this without the use of social media.
ReplyDeleteMy point exactly, Mr Baloyi. Advertising has become the key to any promotional programme or campaign, as leaving it out might cause you to lose creating awareness to some target publics.
ReplyDeleteI for one is an alcohol consumer and I believe the more they advert it there more I become thirsty
ReplyDeleteYou are right with you Mr Shiburi, many organisations use social media to create awareness and implement PR programmes.
ReplyDeleteI also agree advertising increase the sales and consumption but not just advertising "GOOD ADERTISING".
ReplyDeleteYes, it has to be 'good advertising' for it to have an effect cause the desired response from target publics.
DeleteThat is the exact kind of effect that the advertisers what to get from you, Mr Thusile. I really do not blame you because advertising is very persuasive and can cause a person to behave in a certain way.
ReplyDelete