Introduction
Day after another, the media is becoming more important. There are an increasing number of people who turn away from print media; and are focusing their attention on broadcast and digital media. Media is a vital tool that can be used to promote brands by making people aware of their existance, educating people about them and changing people's perception and behaviour towards them, ultimately building and sustaining relationships.
Different forms of media
Forms of media can be classified as print, broadcast and digital media. Print media includes: newspapers and magazines; broadcast media includes: television and radio; while digital media are Facebook and Twitter. The benefit of using media is that it is fast and reaches masses of people in different locations.
Forms of media can be classified as print, broadcast and digital media. Print media includes: newspapers and magazines; broadcast media includes: television and radio; while digital media are Facebook and Twitter. The benefit of using media is that it is fast and reaches masses of people in different locations.
Brands that use media successfully
Some of the brands that have stayed strong due to the correct use of media are Coke and Heineken. These brands have made use of one of the most important form of media today, which is social media. It is a strong form of medium because it offers organisations the opportunity to speak directly to stakeholders; and offers immediate feedback.
Some of the brands that have stayed strong due to the correct use of media are Coke and Heineken. These brands have made use of one of the most important form of media today, which is social media. It is a strong form of medium because it offers organisations the opportunity to speak directly to stakeholders; and offers immediate feedback.
Who can use the media?
Anyone who wants to send a message to masses of people and has the required budget and equipment to do so can use media, from organisations to a person who just wants to be heard.
Anyone who wants to send a message to masses of people and has the required budget and equipment to do so can use media, from organisations to a person who just wants to be heard.
Conclusively, media is very influential and can be used for different purposes; it has become a big part of our lives which would be very hard to continue living without. "Media," our new addiction :-).
I agree with you on that one Mr Shiburi we leaving on a social media driven century , so one has to be updated about the recent happenings and new changes in media to keep updated.
ReplyDeleteYou took the words right out of my mouth Mr Mgwenya. In this world that we currently find ourselves in, it is very difficult and almost impossible for brands and organisations to continue existing without knowing what is currently happening around them; it has become easier to be aware of current events through media, now than it has ever been in the past.
DeleteI agree with you Mr Shiburi, the old media is being substituted by the new social media. People and organisations do no longer rely on print media for information. One has to make sure that his/her organisation adapts to changes that are happening in the media. Goole + is dying, soon it will be Facebook and Twitter. New social networks will be invented.
ReplyDeleteThe feeling is mutual Mr Baloyi. Organisations have to adapt or parish; and we see a lot of organisations turning to social media such as Facebook and Twitter, reason being that these forms of media are highly interactive and offer organisations the opportunity to know their stakeholders individually. I, too, am looking foward to new inventions of digital media as you are, Mr Baloyi.
DeleteNice one "Media" our new addiction
ReplyDeleteThanks, Mr Baloyi. I'm sure that you, too, have come to notice that it is now difficult for us to put our phones away due to social media, even when we really have to.
DeleteThis thing will destroy us I tell you ai
Deletemedia is the only source to inform us about the world that we are living. this digital media that we taking about made it possible for us to watch the live semptember 11 bombiming in the US
ReplyDeleteThat is true, Mr Nemirini. Media has been very useful to us and has brought a lot of changes to our lives that no other medium could bring.
Deletei concur with all pertaining to the positive effects of media.i just think more can be done to spread the use and thus the benefits to other areas, rural based and others where the infiltration of technology is slow. for particular brands, whose targets are rural, perhaps this is an idea...
ReplyDeleteI agree, media is for everyone and no one should be excluded. Just think of all the changes that social media could bring to rural areas if used by 80% of the people who live there. Something needs to be done.
DeleteTrue man newspapers are getting outdated reason being They are hard to store and organisations feel it is useless to spend so much money on advertising that is not durable so better turn to digital media were information is durable
ReplyDeleteMy point exactly, Mr Thusile. People like to walk around with their favourite stories and share them with everyone they meet, what better way to do that than to save the story on your phone (Facebook) than to carry a newspaper all day.
Deletelol this is become so hard to comment to because everyone is on the media tip, i am lost for words askis lol
ReplyDelete#dont take offence
None taken; but fact of the matter is that media is nothing to be taken for granted, as media has provided a platform for you and I to share our views on certain topics such as the ones we discus on 'these' blogs :-).
DeleteNew technology is introduced now and then, so to media because they are driven by tech. Well is a good think to be up graded recently but we shouldn't abandon traditional media because of the new introductions in the market.
ReplyDeleteThat is true, considering the fact that social media is not as effective on teaching writing and reading skills as traditional media such as newspapers and magazines. I also do not think that traditional media should fade out, but rather there be a balance between the two.
DeleteI agree with Themba imagine if we abandon traditional media and we don’t even have books, newspapers, magazines and we read online, what do you think will happen o our eyes as computer screens are hard on the eyes.
ReplyDeleteValid point, as good as digital media is, it is still dangerous to our eyes and should be used to a minimal according to me. All in all, all media is important and has its specific role in our lives.
ReplyDeleteI agree with you MR Shiburi, most of people these days they read news online where print media is no longer prefer by people for news. Digital media is taking over to the print news because you read news at your own time everywhere.
ReplyDeleteDefinitely, Mr Maluleke. People want to digest news at their own time and at their own preferred locations, they also do not want to worry about their news getting wet or tearing apart like newspapers and magazines do.
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ReplyDeleteWe are living in a millennium society where social media has overtaken the platform of adverting. Everything we do these days is media related soon or later people will no longer buy newspapers for news because digital media is taking over.
ReplyDeleteThat is true, Mr Nelwamondo. Social media is slowly but surely taking over the world of advertising and communications. I guess times are changing and we have to adapt to survive.
Deletei bet you went into the PR field with the love of it guessing from the information you provided and by the way i wish you all the best and keep educating us about the media industry.
ReplyDeleteThank you, Mr Mashile. I will be sure to keep updating you on all that happens on the platform of social media – I admire your interest in media.
DeleteNew media is taking over but at the same time it is for a good course for people like us who are in the media industry. I would not want to imagine life without social media.
ReplyDeleteI also cannot imagine life without media, as it is part of the reason why the world has become so diverse and developed. It is a topic that cannot, and will never be taken for granted as it stands out on its own.
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